LIDL to Feature Man of Steel in Europe

Warner Bros. Consumer Products EMEA has named LIDL as its European retail partner for Man of Steel.

April 6, 2018

LIDL will carry a comprehensive range of official

Man of Steel

merchandise that will include apparel, accessories, toys, publishing products, and food and personal care items in more than 10,000 stores across 24 European countries.

“We are delighted to unveil LIDL as our destination European retail partner for

Man of Steel

. They are a driving force in European retail and have engendered consumer loyalty through offering top quality products at the lowest possible prices,” says Pilar Zulueta, executive vice president and general manager, WBCP EMEA. “By maximizing the profile of thousands of LIDL stores in more than 24 countries across Europe, LIDL will help to underpin the position of the Superman brand as a powerful force and an icon of popular culture.”

LIDL will support the movie and product line

with a large promotional campaign that will include in-store, print, television, radio, online and social media activations.