
Movie-themed promotion will encompass 10,000 stores throughout Europe.

The new campaign will begin next week with the launch of more than 90 products, ranging from
Ice Age
DVDs to apparel and publishing, in 10,000 stores across 29 European countries.
In several countries, the 360-degree activation will include TV advertisements, as well as support in print, in-store, circulars, social and digital media. Additional markets will also offer
Ice Age
movie posters and competitions for fans to win tickets.
Key markets will also run multiple retail loyalty programs that offer a free sachet of stickers; while a second loyalty program will offer
Ice Age
plush toys in exchange for collected points derived from spend at Lidl.
“We are thrilled to partner with Lidl and lead this multi-divisional
Ice Age
program,” says Sandra Vauthier-Cellier, senior vice president, consumer products EMEA, Twentieth Century Fox Consumer Products.
Ice Age: Collision Course
movie.”
Ice Age: Collision Course
will hit European theaters over various dates throughout July.
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