Movie-themed promotion will encompass 10,000 stores throughout Europe.

Twentieth Century Fox Consumer Products and Lidl are pairing to launch a promotion surrounding the new Ice Age: Collision Course animated film in Europe.

The new campaign will begin next week with the launch of more than 90 products, ranging from Ice Age DVDs to apparel and publishing, in 10,000 stores across 29 European countries.

In several countries, the 360-degree activation will include TV advertisements, as well as support in print, in-store, circulars, social and digital media. Additional markets will also offer Ice Age movie posters and competitions for fans to win tickets.

Key markets will also run multiple retail loyalty programs that offer a free sachet of stickers; while a second loyalty program will offer Ice Age plush toys in exchange for collected points derived from spend at Lidl.

“We are thrilled to partner with Lidl and lead this multi-divisional Ice Age program,” says Sandra Vauthier-Cellier, senior vice president, consumer products EMEA, Twentieth Century Fox Consumer Products. “The retail reach of Lidl is extraordinary and this promotion will further amplify the building excitement across Europe for the premiere of the upcoming Ice Age: Collision Course movie.”

Ice Age: Collision Course will hit European theaters over various dates throughout July.