Studio 100 Media and European grocery retailer Lidl have announced that the Zihadielko Playgrounds featuring “Maya the Bee” are proving to be a hit in Slovakia.

The Zihadielko Playgrounds, a corporate social responsibility project, were launched in 2016 by Lidl Slovakia as a reaction to the lack of safe playgrounds for children. More than 40 modern safe Lidl playgrounds at a cost of approximately 3.5 million euros have been built since its launch with another 10 playgrounds planned for 2021. 

The playgrounds are branded with “Maya the Bee” showing visuals of Maya and her friends. The aim of the project is to support health and fitness, enable families to spend time together in the fresh air and aid children’s development with active movements in a fun way.