Licensees Capitalize on New ‘GOT’ Season

Licensees were ready for the debut of the fourth season of HBO’s “Game of Thrones,” which premiered Sunday, with Funko and Pyrrha planning special product to coincide with the event.

Jewelry designer Pyrrha launched a collection unisex talisman necklaces and rings last week featuring the sigils of the houses of Westeros–Targaryen, Stark, Baratheon, Tyrell, Lannister and Greyjoy.

"The historically inspired aesthetic of Pyrrha's work made them a perfect match for a Game of Thrones jewelry line," says Jeff Peters, director of business development, global licensing and retail, HBO. "Fans of the show will be very excited to represent their favorite noble houses with these expertly crafted pieces." 

Additionally, Funko is planning two Game of Thrones Pop! bundles exclusively for Amazon.

Now available for pre-order, the bundles include two variations based on the characters Jon Snow and Daenerys Targaryen and include a t-shirt, a Pop! Vinyl figure and a Pop! key chain.