A third book is also planned to launch.

License Global

November 8, 2021

1 Min Read

The licensing program for 13-year-old web star Charlotte M. has not only signed its first deals, but will soon see the launch of new Charlotte M.-branded products, led by her third book. 

The licensing agency Maurizio Distefano Licensing, worldwide licensing agent for Charlotte M., has entered into licensing agreements with several Italian companies that plan to launch Charlotte M.-branded products at the beginning of the first quarter of 2022. 

The development of the licensing campaign’s style guide has been inspired by elements in Charlotte M.’s videos. 

Among the first launch dates to be officially announced is a new book. Following the success of her first two books published by Fabbri Editori, "Un'estate al college infestato" (A Summer at a Haunted College), and "Un amore oltreoceano" (An Overseas Love), a third book, again published by Fabbri Editori, is scheduled for release in February. 

A Charlotte M. TV series is also planned for 2022 and “A Summer at Haunted College” is now being turned into a movie starring Charlotte M. 

“Charlotte M.’s success is clearly noticeable by the numbers on the web, but also by the planning behind the launch of new content and her participation in different productions,” says Maurizio Distefano, president, Maurizio Distefano Licensing. “The product categories to be involved in the licensing program are numerous and the development of a style guide, inspired by the elements we find in her videos, offers products with the true essence of Charlotte to all her many fans.” 

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License Global

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