Licensed Brands Top List of TV Favorites


Many of Americans' favorite TV shows are also successful licensed brands, included the most popular show in the country, according to The Harris Poll–“The Big Bang Theory.”

As the show nears its seventh season it has edged out long-time TV favorite “NCIS” for the top spot, although that depends on who you ask: women, baby boomers, “matures,” Southerners, Westerners, people with a high school degree or less and people with a post-graduate degree prefer the Naval cop drama, while men, echo boomers, gen Xers, Easterners, Midwesterners and people with some college or a college degree lean toward the geek sitcom.

The rest of the top five are all long-running crime shows. At number three is “Criminal Minds,” followed by “CSI” and then “Law and Order SVU.” The next are two cable television shows: “Breaking Bad,” which is ending its run this season, and the reality show “Duck Dynasty.” Two comedies and a crime show round out the top ten–“Family Guy,” “Modern Family” and “Person of Interest.”

Perhaps even more interesting is what new show viewers are looking forward to this season. When presented with a list of 13 shows that will debut in the next few weeks the most anticipated shows were “Marvel's Agents of S.H.I.E.L.D.” (16 percent), “The Michael J. Fox Show” (15 percent) and “Sleepy Hollow” (12 percent). 

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