Leolandia to Expand ‘Masha and the Bear’ Zone

Maurizio Distefano Licensing, the brand’s licensing agent in Italy and Switzerland, brokered the deal.

The new “Masha and the Bear”-themed features will include a larger area for meet-and-greets, photo opportunities and the ability to the watch the preschool series.

"I am delighted with the fantastic relationship we have established with Leolandia and the great achievements of the ‘Masha and the Bear’ brand in the last year–and I am thrilled that the brand will be even better represented this year,” says Maurizio Distefano, president, Maurizio Distefano Licensing. “Leolandia is the top amusement park for Italian families and this renewed partnership sets the stage for a memorable 2017–for both Leolandia and ‘Masha and the Bear.’"

The new additions to the “Masha and the Bear” area at Leolandia will roll out this year.