‘Leo & Tig’ Builds on its Success with New Broadcast Deals Across the Globe‘Leo & Tig’ Builds on its Success with New Broadcast Deals Across the Globe

The second season of the animated series, “Leo & Tig”, which premiered successfully on the Rai YoYo TV channel in summer 2019, started on Oct. 11. The channel is a part of the Italian state broadcasting corporation, Rai. 

Along with the release of the new season on Rai YoYo, “Leo & Tig” became available in digital space in Italy on TimVision, Telecom Italia’s streaming platform and one of the main aggregators of high-quality digital content to expand brand presence in the region. The first season was launched on Oct. 11. 

The popularity of the Russian animated series among Italian viewers is also ensured by the cooperation of the 0+ Media company, a part of Digital Television Russia Group, that works with the licensing agency Maurizio Distefano Licensing, with several large Italian companies such as Play Press, Diramix, Mondadori and Grabo Balloons, responsible for the production and sale of children's products with the image of the cartoon characters. 

Young viewers from Italy and Italian speaking countries, including Switzerland, Malta, Monte Carlo, San Marino and the Vatican, will also receive a gift this Christmas: The DeA Junior pay TV channel, owned by the publishing house, De Agostini, will show the second season of the series, as well as New Year's songs performed by the cartoon heroes in a new “Leo & Tig. Magic Songs!” show. The first episode of the “Leo & Tig” project premiered on the DeA Junior TV channel on Dec. 13, 2020. 

The animation project “Leo & Tig” was made available to children in Switzerland in French on Radio Télévision Suisse (RTS) on Aug. 25, thanks to a deal brokered by APC Kids on behalf of Digital Television Russia Group and Swiss Broadcasting Corporation (SRG SSR), which includes the RTS TV channel. SRG SSR produces and broadcasts radio and television programs in Switzerland in French. 

The “Leo & Tig” animated series gained popularity among young Russian viewers after its premiere on the big screen in 2016 as part of the release of the film magazine MOOLT in cinemas. This year, the cartoon was shown in several new countries at once: in Israel on the Junior TV channel, in the YouKid app and South Korea’s JEI TV. In addition, another partner of DTR Beijing Joy Culture Media is distributing the project on digital platforms in China. 

In 2020, the broadcast rights were purchased by Piwi + (France), Star Channel (Greece), Spacetoon International (Middle East) and Gubbare (India). Earlier in 2018, “Leo and Tig” was released on Netflix. Hungary's national media holding MTVA, RTL Kockica channel in Croatia and several digital platforms in China have acquired the rights for Russian animated series.