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LEGO Promotes Positivity with Queer Eye Collaboration

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Created in partnership with “Queer Eye” creators Scout Productions and licensing agents IMG, LEGO has announced the launch of a new build set based on the popular television series.

Available globally from Oct. 1, the LEGO Queer Eye – Fab 5 Loft set is modeled on the signature apartment of the show and stars Bobby Berk, Tan France, Antoni Porowski, Karamo Brown and Jonathan Van Ness.  

“Queer Eye has had such a positive impact on so many people’s lives which is why we are excited for this collaboration,” says Matthew Ashton, vice president, design, LEGO Group. “It reminds us that we need to take time to celebrate kindness and help build each other up. In this set we’ve captured themes central to both the LEGO Group and the show – caring, creativity, learning and fun. While the Fab Five rebuild people’s lives, we are on a mission to inspire people to get creative and help rebuild a more positive world.”  

“LEGO bricks played such an important part in my childhood,” says Bobby Berk. “Clicking those little bricks together really sparked my imagination and creativity. Collaborating with the LEGO team was an absolute dream come true! It would be any kid’s dream and now it’s my reality.”  

The LEGO Queer Eye set is built for adult fans. Designed to showcase the impact the Fab 5 has had on its fans, it comes with a coffee table book that illustrates the process of the partnership.  

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