Its licensing and merchandising team, helmed by James Ngo, executive vice president, film franchise management, Legendary Entertainment, works to reinforce the quality of the corporate brand through innovative collabs with best-in-class partners. The licensing/merchandising team creates strategic opportunities that embrace and showcase their IPs’ heritage, reactivating and honoring core fans, giving them what they love, but also, introducing a new generation of fans to beloved characters and stories. How is the company able to make this work so effectively? Ngo says that, as with any creative process, it is difficult to pinpoint any one thing that delivers home runs.
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