Lean Mean Licensing Machine: George Foreman Strikes Again

LMCA will work to extend the label into food and beverage, vitamins and supplements, men’s care and grooming, fitness wearables, clothing, footwear, exercise equipment, video games and eSports.

The new George Foreman product range is set to launch in the U.S., Europe and select Asia markets.

“George Foreman is trusted worldwide, and the brand is synonymous with reliability, innovation and convenience,” says Alan Kravetz, president, LMCA. “We are excited to bring the George Foreman brand into new categories and spaces that reflect the quality consumers expect from a George Foreman product.”