April 6, 2018
Plans for the line were announced via a "takeover" by Asia Kinney of Lady Gaga's Instagram page last week, although the name of the line and launch timing have not yet been announced.
The deal was brokered by Miss Asia Kinney and Lady Gaga's reps at talent agency WME.
The line will feature pet clothing, food and accessories including toys, bowls, food and treats.
Lady Gaga's manager, Bobby Campbell has confirmed that the signer will serve the creative visionary and artistic director for the line, while former president of Entertainment One's Pop Culture & Lifestyle Licensing Division (Skelanimals, So So Happy), Cindy Bailey has been brought in to lead brand development.
A portion of the proceeds from product sales to go to not-for-profit organizations dedicated to the health, safety and wellbeing of animals around the world.
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