Peanuts Worldwide has announced that SN Garden has opened Snoopy Garden, Korea’s first 20-acre nature-experience garden in Songdang-ri, Gujwa-eup, Jeju, South Korea.
The eco-friendly development and planning company opened the “Peanuts” inspired garden on July 17. Snoopy Garden is a natural experience theme garden that embodies the comic strip the classic Charles M. Schulz comicstrip. Features include both an indoor space highlighting the “Peanuts” characters’ relationships and an outdoor garden where visitors can experience the elements of specific comic strips. Snoopy Garden highlights the resources, climate and regional characteristics of Songdang-ri to the fullest.
“Bringing new and exciting experiences for ‘Peanuts’ fans of all ages to different parts of the world is key to our LBE strategy,” says Craig Herman, senior director, location-based entertainment, Peanuts Worldwide. “This garden is an important component to that initiative.”
The indoor component of the garden features five different halls, each focusing on the Peanuts characters’ relationships to one another, as well as specific stories pulled directly from the comic strip. Other elements of the offering include a courtyard, a roof garden, a “Peanuts” shop and Café Snoopy.
“Snoopy Garden allows visitors to experience the importance of social relationships through the message of life of Snoopy and his friends, as well as the joy of experiencing the changing seasons and to give warm comfort to the tired body and mind,” says an official at Snoopy Garden. “Snoopy Garden provides a resting place in nature so that anyone who visits can experience a variety of relaxation, and it allows them to escape from their daily worries for a while and furthermore to take with them a small happiness.”
For Peanuts Worldwide, the deal comes on the heels of the brands recently partnership with Etta Loves finalized earlier this month.