“PhatMojo is one of the fastest growing toy and brand management companies and we are excited about our new partnership with a company that prides itself on creativity and connecting fan communities,” says Coleman. “This new deal with PhatMojo will allow fans to re-engage with their favorite characters from the Yu-Gi-Oh! anime series and add a whole new level to their trading card game play.”
Under the arrangement, Los Angeles-based PhatMojo will produce a full range of Yu-Gi-Oh! toys at different price points, including playsets, action figures, plush toys and role-play items. The initial launch of the new Yu-Gi-Oh! toy line is anticipated to be available for the 2022 holiday season at retailers in the U.S. and Canada.
“Yu-Gi-Oh! is a cultural phenomenon and we’re thrilled to work on such a powerful
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