Collaboration will also aim to help grow the Minus Zero festival brand.

Kathy Ireland Worldwide and Encore Endeavor One have partnered with Winter Music Festivals to produce the second annual Minus Zero Winter Sports and Music Festival.

Taking place at the Stratton Mountain Resort in South Londonderry, Vermont, April 7-8, the festival will feature three stages of music–including performances by Bassnectar, GRiZ and Zeds Dead, among others–as well as skiing, snowboarding, a Rail Jam & Jump and more.

“We look forward to co-producing this landmark sports and music festival,” says Stephen Roseberry, president and chief marketing officer, kiWW, and president, EE1. “At EE1, our goal is to conceptualize and explore experience based projects that have demand and tremendous growth potential. We were extremely impressed with this innovative festival and are looking forward to working with Jason, Gary and the Winter Music Festivals in producing the second annual Minus Zero festival. Our responsibility is to keep Minus Zero cool, relevant and powerful.”

EE1 was launched in 2016 by Kathy Ireland, Nic Mendoza and Tommy Meharey, vice presidents of kiWW and EE1. The company is a producer and marketer of multiple entertainment distribution platforms, including live entertainment, publishing, music, film and television. EE1 is a subsidiary of Level Brands.

“Joining forces with Kathy Ireland Worldwide and EE1 for the Minus Zero Festival is something my team and I are extremely excited about,” says Jason Nissen, Winter Music Festivals. “Their ability to grow and expand brands is unparalleled. Their marketing genius combined with their resources in the entertainment and music industry, are unmatched. We are looking forward to growing our brand with kiWW and EE1.”