Over the past five years, Kidz Bop has expanded internationally into territories including the U.K., Germany, France and Mexico, with dedicated Kidz Bop Kids in each market.
Bulldog will be targeting a wide range of categories for the brand in the U.K., including apparel, video games, gifts, toys and accessories, with a target market of both girls and boys from 5-12 years old.
“This is a property with a strong identity, a massive appeal and a growing international reach, all of which make it perfect for an expansion into a wide range of merchandise that reflects the values of fun, style and great music that underpin the brand,” says Rob Corney, managing director, Bulldog Licensing. “We’re thrilled to be working with Kidz Bop.”
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