Kids First and Amazon Kids+ Expand the World of Hello Kitty

New animated series will premiere worldwide.

License Global

October 27, 2021

2 Min Read

Kids First has announced its collaboration with Amazon Kids+ on an original children’s program based on Hello Kitty. The two companies are creating a new episodic series, entitled “Hello Kitty: Super Style!,” which will bring lifestyle brand Sanrio’s global pop character to life in premium 3D animation. The new series will premiere in major territories around the world, including the U.S.  

The new project is produced by Paris-based production companies Watch Next and Monello (Banijay Group) with Milan-based Maga Animation Studio and distributed worldwide by Kids First, with Japanese distributor ABC Frontier in charge of Asian territories.  

In the action-packed new series, Hello Kitty stars as the friendliest face in the tight-knit community of Cherry Town, where she will stop at nothing to help friends in need. In each episode, Hello Kitty uses the power of her magical bow to activate an amazing transformation, changing her outfit to be a brave explorer, top-notch chef, sensational pop star and more to help her pals overcome silly setbacks. 

I believe that children all over the world will be empowered by this Hello Kitty series to live happily in harmony with one another to create a brighter future for all,” says Yuko Yamaguchi, head designer, Sanrio Company. “We hope you’ll also enjoy the new characters that appear alongside Hello Kitty as she explores the important themes of friendship and kindness throughout the series.” 

“Having a well-known international digital video service and soon-to-be-announced, best-in-class linear broadcasters all backing the project demonstrates the wide appeal of one of the most popular and adorable characters on earth,” says Philippe Alessandri, chief executive officer, Kids First and Watch Next. 

“It is very exciting to stream Hello Kitty, a global pop icon representing Japan, on this great service and major broadcasters to deliver her charm,” says Shunsuke Handa, director of international business, ABC Frontier. “We commit to accelerating our efforts to bring joy to children around the world.” 

“We love how this new series combines Hello Kitty’s signature kindness with bold new action and humor,” says Veronica Pickett, head, Amazon Kids+ Original Series. “We can’t wait for our audience to say ‘Hello’ to ‘Hello Kitty: Super Style!’” 


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License Global

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