Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
October 27, 2021
Kids First has announced its collaboration with Amazon Kids+ on an original children’s program based on Hello Kitty. The two companies are creating a new episodic series, entitled “Hello Kitty: Super Style!,” which will bring lifestyle brand Sanrio’s global pop character to life in premium 3D animation. The new series will premiere in major territories around the world, including the U.S.
The new project is produced by Paris-based production companies Watch Next and Monello (Banijay Group) with Milan-based Maga Animation Studio and distributed worldwide by Kids First, with Japanese distributor ABC Frontier in charge of Asian territories.
In the action-packed new series, Hello Kitty stars as the friendliest face in the tight-knit community of Cherry Town, where she will stop at nothing to help friends in need. In each episode, Hello Kitty uses the power of her magical bow to activate an amazing transformation, changing her outfit to be a brave explorer, top-notch chef, sensational pop star and more to help her pals overcome silly setbacks.
“I believe that children all over the world will be empowered by this Hello Kitty series to live happily in harmony with one another to create a brighter future for all,” says Yuko Yamaguchi, head designer, Sanrio Company. “We hope you’ll also enjoy the new characters that appear alongside Hello Kitty as she explores the important themes of friendship and kindness throughout the series.”
“Having a well-known international digital video service and soon-to-be-announced, best-in-class linear broadcasters all backing the project demonstrates the wide appeal of one of the most popular and adorable characters on earth,” says Philippe Alessandri, chief executive officer, Kids First and Watch Next.
“It is very exciting to stream Hello Kitty, a global pop icon representing Japan, on this great service and major broadcasters to deliver her charm,” says Shunsuke Handa, director of international business, ABC Frontier. “We commit to accelerating our efforts to bring joy to children around the world.”
“We love how this new series combines Hello Kitty’s signature kindness with bold new action and humor,” says Veronica Pickett, head, Amazon Kids+ Original Series. “We can’t wait for our audience to say ‘Hello’ to ‘Hello Kitty: Super Style!’”
Meet Banijay Group at Brand Licensing Europe– Register now!
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like