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On Kids & Family Appoints bRAND-WARD Services for “Petronix Defenders” Brand in the U.K.

The brand will expand in Europe, Latin America and the Nordics.

BRAND-WARD Services will represent the “Petronix Defenders” brand in the U.K. 

“Petronix Defenders” is produced in association with the M6 Group (Gulli and M6Kid) and Super RTL, in partnership with the Chinese toy manufacturer and global media group Alpha. In the U.K., Tiny Pop will be the free to air broadcast partner. 

"Our L&M strategy is based on major exposure of the series on the best free TV broadcasters, to ensure our partner Alpha the best possible visibility from the beginning of the broadcasts,” says Erick Rouillé, senior vice president co-productions, business development, licensing and merchandising. “Our series is generating an enthusiastic response from our broadcast and licensee partners who are convinced of the project's potential. Alpha will also be launching its toy line worldwide, outside of China, for Christmas 2023. Our organization also relies on the strong local involvement of agents to whom we have chosen to entrust the exploitation of the brand in many territories.” 

In addition to bRAND-WARD Services, ON kids & family, part of Mediawan, the leading European studio, is setting up an international network of licensing agents: Gulli (France), Super RTL (Germany, Benelux and GAS), Planeta Junior (Spain, Portugal, Italy, Eastern and Central Europe), Megalicense (Russia, Ukraine), Lotus Global (Brazil and Latam), Plus Licens (Nordic countries). 

“A superb series, featuring engaging characters, fantastic toys and a very compelling message: ‘Petronix Defenders’ will take the world by storm in 2023 and beyond,” says Jean-Philippe Randisi, co-founder, bRAND-WARD. “We are proud to be able to join forces with On Kids & Family to make this series a success in the U.K.” 

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