European Licensing Company, Exim, Enjoy and Empire will represent APC Kids’ animated series.
The new agency appointments include European Licensing Company for CEE, Exim for Mexico and Chile, Enjoy for Iberia and Empire for Southeast Asia, and will see each agency represent the brand across all consumer products categories and promotions.
“We’ve seen an incredible appetite for ‘Kid-E-Cats’ since day one, with more than 150 territories already on board to air the series with great ratings–the highest rating of Nick Jr. in Sweden in December for kids 3 to 5, and second for kids 3 to 8. It is also the No. 1 best performing series on Nick Jr. in Mexico and Columbia for kids 4 to 8,” says Lionel Marty, managing director, APC Kids. “The move into licensing is a natural progression for the brand, and we are immensely proud of the show and the commitment shown by leading licensees. We look forward to developing exciting licensing plans in partnership with these new agents for Mexico, Chile, Iberia, Southeast Asia and CEE, and adding new ones.”
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