Through the #KentuckyFriedGivingChallenge, KFC will award $40,000 to 11 nonprofits. Inspired by KFC founder, Colonel Sanders, who once gave a hitchhiker who happened to be a college student a ride and a full scholarship, KFC is working with TikTok's Creator Fund and philanthropic creators like Garza, best known for spreading positivity and random acts of kindness on TikTok, to create the unique grant program.
"TikTok has become an influential platform for creators with a passion for philanthropy," says Nick Chavez, chief marketing officer, KFC U.S. "That passion is precisely what inspired us to create the first-ever grant program on TikTok benefiting nonprofits. We are excited to give creators with a cause an opportunity to shine a light on those workingto end hunger in their communities."
Until March 4, creators affiliated with a 501(c)(3) nonprofit must submit a video up to 30 seconds in length on TikTok showcasing how their organization helps its local community. Submissions must include the official hashtag and song/audio used in the launch/announcement video and be associated with a 501(c)(3) nonprofit to be considered. Detailed instructions are available atKfc.com/KentuckyFriedGiving
, and submissions into the #KentuckyFriedGivingChallenge are entered by posting a TikTok video.
Between April 8 to 14, fans will have the chance to cast their vote for one of the 11 finalist videos, where the grand prize-winning nonprofit will be awarded an additional $60,000.
"As a creator with a cause, I know what it is like to be homeless and hungry," says Garza. "I am excited to partner with KFC for the #KentuckyFriedGivingChallenge on a mission to inspire other TikTok creators to do amazing work in helping fight hunger and homelessness within their communities. It truly is an opportunity of a lifetime for me to make this kind of social impact."
In recent years, KFC donated over three million chicken pieces and partnered with nonprofit organizations like Meals on Wheels and Big Brothers Big Sisters of America.
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