KessCo (Kess), a third-generation toy and game company dedicated to reinventing classic toys, announced today a licensing partnership between Sony Music The Thread Shop and its adult puzzle line, de.bored puzzles. The arrangement will see iconic photography as well as popular album covers from Sony Music The Thread Shop artists, such as Jimi Hendrix, reimagined as collectible puzzles, beginning in December.  

"My wife and I created de.bored puzzles in 2019 because we were inspired by the art, creativity and togetherness that puzzling promotes," says Alex Kessler, chief executive officer, Kess. "We felt the puzzle category lacked repeat play value and collectibility –two factors that are essential to the toy industry we so often see with Kess. We decided to infuse those elements into our own adult puzzle line to reinvigorate the category. Sony Music The Thread Shop's portfolio of iconic photography and album cover art is the ultimate collectible for music fans and so closely aligns with our emerging licensing strategy. We are excited to be the first to offer many of these notable album covers in puzzle form for the first time." 

The new Sony Music The Thread Shop iconic photography and album collection will offer puzzle enthusiasts the opportunity to recreate their favorite album's artwork again and again, while avid collectors may opt to frame finished pieces. 

"We're proud to support Kess in its mission to bring a new, interactive play angle to our collection of classic albums," says Steve Cooper, senior vice president, business development and sales, The Thread Shop. "The de.bored puzzle line will introduce a new generation to some of the most iconic musicians through the fun and creative art of puzzling."