Kathy Ireland Worldwide has entered into a five-year agreement with Molecular Testing Labs, a direct-to-consumer STI testing service.
Under the terms of the agreement, Kathy Ireland will become a brand ambassador for the home medical testing company. Meanwhile, kiWW will work to promote sexual health initiatives. Molecular testing provides personalized lab results for a range of STIs including HIV, syphilis, hepatitis C, hepatitis B, herpes II, human papilloma virus (HPV), chlamydia, gonorrhea and trichomoniasis, among others.
The agreement also mirrors Ireland’s commitment to public health and information.