Kathy Ireland Develops TV Show
Lifestyle brand kathy ireland Worldwide has tapped MMP to develop a paid TV program that helps connect brands with their consumers.
The series, to be called "Worldwide Business with Kathy Ireland," begins production this month and will air as paid programming on Fox Business Network in the U.S. and Bloomberg International globally.
"In today's multi-channel media landscape, this global partnership allows brands to share their message on a global platform with a global business icon, Kathy Ireland," says Thomas W. Clynes, chief executive officer and executive producer, MMP. "To partner with kiWW allows our featured brands the opportunity to broaden and expand their reach in an influential way. In a time when people are looking for alternative messages and omni-channel retailing, this opportunity enables emerging and worldwide business leaders alike to tell their story their way, unfiltered."
"Worldwide Business with Kathy Ireland" will be hosted by Ireland and feature brand executives from multiple industries discussing their innovations and successes when it begins airing this spring.
"In the shifting landscape of customer connection and media trends, every company must be able to share their truth in an unfettered and inspiring way," says Kathy Ireland, chief executive officer and chief designer, kiWW. "'Worldwide Business' is the superior program for this dialogue. The materials produced are being repurposed and extended in social media to explain a brand message in compelling ways."