Fremantle Kids & Family has launched a new brand campaign, based on the preschool series “Kate & Mim-Mim,” to celebrate childhood friendships and provide advice to parents.
As part of the Childhood Friends campaign, Fremantle has partnered with parenting expert Eileen Hayes to provide tips on how parents can help their children make friends in their early ears.
Additionally, branded PDFs with tips and activities for children are now available on the brand’s website. A themed pull-out featuring friendship activities will also run in the girls’ preschool magazine
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