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Jurassic World Roars into New Partnerships

GLOBAL– Universal Brand Development has signed on a slate of worldwide licensees to create a robust merchandising program inspired by the upcoming film Jurassic World: Fallen Kingdom.

License Global

February 14, 2019

1 Min Read

Mattel, LEGO, Funko, H&M, Isaac Morris and many others are on board to support the Jurassic World sequel, which is coming out next June.

GLOBAL–Universal Brand Development has signed on a slate of worldwide licensees to create a robust merchandising program inspired by the upcoming film Jurassic World: Fallen Kingdom.

The film’s master global toy partner Mattel and LEGO Systems will kick off the consumer products program with toys spanning a variety of play patterns and age segments. Additional toy, role play and costume licensees supporting the film include Funko, Build-A-Bear, Rubies and WowWee.

Additional licensing partners include: H&M, Freeze, 5th Sun, Isaac Morris, GBG, Fast Forward and Franco for apparel and home décor; Kelloggs, Ferrero, Jelly Belly, PEZ, GBG Beauty, Party City, Innovative Designs, DecoPac and American Greetings for food, beauty and stationery; and Frontier Development for gaming. Additional gaming titles are platforms for Jurassic World: Fallen Kingdom will be revealed at a later date.

“The Jurassic World franchise has always had huge cross-generational family appeal, and Jurassic World: Fallen Kingdom promises to be one of the biggest movie and merchandising events of 2018,” says Vince Klaseus, president, Universal Brand Development. “Following the success of 2015, we’ve been hard at work to build out the largest Jurassic World program to-date to meet the increasing demands from fans, as well as reach new audiences around the world–demonstrating the global appeal of this 365 mega-franchise.”

Jurassic World: Fallen Kingdom will open in theaters June 2018.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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