Jurassic World Names Mattel as Master Toy

Film franchise will grow its merchandising program with new categories including toys.

NBCUniversal Consumer Products has expanded its partnership with Mattel by appointing the toy company as the worldwide master toy licensee for Jurassic World.

Beginning next year, Mattel will design, produce and distribute a variety of toys and consumer products inspired by the franchise and its multiple films, including the next Jurassic World sequel, which is set to be released in 2018.

Mattel’s new toy lines will include action figures, play sets, vehicles, games, plush, role play, preschool and activity toys, among others.

“We are honored that NBCUniversal chose Mattel to help bring the Jurassic World brand to life, and we look forward to developing multiple new lines of innovative, engaging toys and products,” says Chris Sinclair, chairman and chief executive officer, Mattel. “Spanning three decades of sustained worldwide popularity, few entertainment properties have so successfully captured the collective imagination of millions of fans around the world, and we are delighted to be a part of this truly evergreen franchise.”

Furthermore, the company will continue to expand its range of Jurassic World merchandise with additional partners, categories and updates.

Additionally, NBCUniversal recently appointed Mattel as the global master toy licensee for its Fast & Furious franchise.

“We are looking forward to collaborating with Mattel and broadening Jurassic World products worldwide. The appetite for the franchise globally is stronger than ever with consumers wanting more. Mattel’s global support, creativity and category approach to expand our franchise makes them the best choice to partner with for this brand, bringing innovation, technology and a host of new ways to play,” says Vince Klaseus, president, NBCUniversal Brand Development. “Jurassic World is more than awe-inspiring blockbuster films, it’s a brand that has been reaching consumers for more than twenty years on everything from video games, toys and apparel, to theme park attractions and live events. Our focus for the franchise is to continue to collaborate with best-in-class partners as we build and expand this iconic property into a mega-brand across our Universal platforms.”

Mattel’s initial Jurassic World products will be available in early 2018.