Gen Art and Faircloth & Supply are on board for a apparel line that celebrates the color and feel of the classic film.
NORTH AMERICA–Universal Brand Development and Gen Art have joined forces to design a new capsule collection to celebrate the 25th anniversary of the film Jurassic Park.
To mark the occasion, Gen Art and clothing label Faircloth & Supply have created a range that includes relaxed womenswear, menswear and unisex silhouette separates in a host of Jurassic Park-inspired colors. Each garment also showcases the Jurassic Park 25th anniversary logo.
“Twenty-five years ago, Jurassic Park captivated audiences worldwide, and fans today continue to celebrate the film’s legacy,” says Stephanie Kraus, senior vice president worldwide, product design and development, consumer products, Universal Brand Development. “Gen Art is renowned for working with some of the most influential designers, and we are excited to collaborate with them on a collection that captures the beauty, wonder and thrills of the inaugural chapter of our beloved franchise.”
The Gen Art x Jurassic Park 25th apparel line will debut later this month on Macys.com, as well as at Macy’s Herald Square on Monday, April 2, as part of a special shopping event.
The film franchise’s latest installment, Jurassic World: Fallen Kingdom, will be released in U.S. theatres June 22.