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April 6, 2018
Sony Pictures Animation has secured multiple licensees across a range of categories to support its upcoming film, The Emoji Movie.
J&M Brands, the film’s licensing agent for the Benelux region, brokered the deals.
“We’ve been overwhelmed by the interest for The Emoji Movie,” says Jannienke Mulder, owner and managing director, J&M Brands. “In just a short amount of time we’ve signed many licensees for a wide range of products, and we are more than exited to work with all of these partners on a brand that we have been so passionate about since the very start.”
New partners for the film include:
TM Essentials for arts and crafts;
Aymax for bedding and home décor
Frajodis for coloring and activity;
Global Industry for storage, inflatables, lighting and gifts;
Hallmark for greeting cards and calendars;
Hoomark for gift wrapping;
Little Concepts for hair accessories and jewelry;
Mepal for lunch boxes and travel mugs;
Speelgoedland for toys and games;
TBL for clocks and watches;
Top Brands for personal care;
Van Der Erve for apparel;
Publisher De Leeuw for publishing; and
Stationery Team Europe for stationery and back-to-school.
The new Emoji Movie merchandise will be available at retailers throughout the Benelux region this July.
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