J&M Brands Grows Emoji Movie

Sony Pictures Animation has secured multiple licensees across a range of categories to support its upcoming film, The Emoji Movie. 

April 6, 2018

J&M Brands Grows Emoji Movie

Sony Pictures’ upcoming movie will be supported in Benelux with home décor, stationery, toys, personal care, apparel and more.


J&M Brands, the film’s licensing agent for the Benelux region, brokered the deals.

“We’ve been overwhelmed by the interest for

The Emoji Movie

,” says Jannienke Mulder, owner and managing director, J&M Brands. “In just a short amount of time we’ve signed many licensees for a wide range of products, and we are more than exited to work with all of these partners on a brand that we have been so passionate about since the very start.”

New partners for the film include:

  • TM Essentials for arts and crafts;

    • Aymax for bedding and home décor

      • Frajodis for coloring and activity;

        • Global Industry for storage, inflatables, lighting and gifts;

          • Hallmark for greeting cards and calendars;

            • Hoomark for gift wrapping;

              • Little Concepts for hair accessories and jewelry;

                • Mepal for lunch boxes and travel mugs;

                  • Speelgoedland for toys and games;

                    • TBL for clocks and watches;

                      • Top Brands for personal care;

                        • Van Der Erve for apparel;

                          • Publisher De Leeuw for publishing; and

                            • Stationery Team Europe for stationery and back-to-school.

                              The new

                              Emoji Movie

                              merchandise will be available at retailers throughout the Benelux region this July.

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