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J&M Brands Grows Emoji Movie

J&M Brands Grows Emoji Movie
Sony Pictures Animation has secured multiple licensees across a range of categories to support its upcoming film, The Emoji Movie. 

Sony Pictures’ upcoming movie will be supported in Benelux with home décor, stationery, toys, personal care, apparel and more.

Sony Pictures Animation has secured multiple licensees across a range of categories to support its upcoming film, The Emoji Movie.

J&M Brands, the film’s licensing agent for the Benelux region, brokered the deals.

“We’ve been overwhelmed by the interest for The Emoji Movie,” says Jannienke Mulder, owner and managing director, J&M Brands. “In just a short amount of time we’ve signed many licensees for a wide range of products, and we are more than exited to work with all of these partners on a brand that we have been so passionate about since the very start.”

New partners for the film include:

  • TM Essentials for arts and crafts;
  • Aymax for bedding and home décor
  • Frajodis for coloring and activity;
  • Global Industry for storage, inflatables, lighting and gifts;
  • Hallmark for greeting cards and calendars;
  • Hoomark for gift wrapping;
  • Little Concepts for hair accessories and jewelry;
  • Mepal for lunch boxes and travel mugs;
  • Speelgoedland for toys and games;
  • TBL for clocks and watches;
  • Top Brands for personal care;
  • Van Der Erve for apparel;
  • Publisher De Leeuw for publishing; and
  • Stationery Team Europe for stationery and back-to-school.

The new Emoji Movie merchandise will be available at retailers throughout the Benelux region this July.

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