Jimmy Buffet-inspired lifestyle brand targets new food extensions.
Margaritaville, the tropical lifestyle brand inspired by the songs and lifestyle of singer and songwriter Jimmy Buffett, has enlisted the Joester Loria Group to expand its presence with new food extensions.
“Working with Margaritaville is a Caribbean dream come true,” says Joanne Loria, executive vice president and chief operating officer, The Joester Loria Group. “From its origin as a top 10 song to its current status as a world-class brand, Margaritaville is the embodiment of what an aspirational lifestyle brand is all about, and JLG is beyond thrilled to play a role in its future success.”
The Margaritaville brand already boasts a wide profile of branded offerings including hotels, casinos, cruise experiences, restaurants and bars, packaged foods, beverages, spirits, outdoor furniture, home goods, appliances and apparel and accessories. Margaritaville also recently released an expansive range of culinary, home, electronics, beauty and apparel products through HSN and HSNi’s Cornerstone division brands, Frontgate and Travelsmith.
JLG will now work to secure new licensing partnerships for the brand in frozen and refrigerated appetizers and entrees, ready-to-cook meals and other food extensions.
Margaritaville foods and non-alcoholic beverage products will be available at leading supermarket chains and big box retailers throughout the U.S. and Canada.
“Expanding our packaged goods offerings is an excellent opportunity and natural next step in continuing to provide consumers with authentic tropical escapes," says said John Cohlan, chief executive officer, Margaritaville Holdings. "It was important that we partner with one of the top licensing agencies in the U.S. in order to ensure top quality and success, and we’re thrilled to be working with Joester Loria. Beyond our products, our resorts and our restaurants, we want to deliver a piece of Margaritaville and transport customers to their favorite tropical destinations, even when they’re at home.”
