JLG Adds to ‘The Hive’ Roster


The Joester Loria Group has brokered two new deals for the hit Disney Jr. preschool series “The Hive,” with Bakery Crafts and Ceaco.

Ceaco has signed on to product jigsaw puzzles based on the series, and Bakery Crafts is planning a line of cake and cupcake decorations.

Ceaco will offer both 24- and 36-piece puzzles, which will be available across the U.S. in 2014.

Bakery Crafts’ decoration line will include cake toppers, cupcake rings and edible icing art and is set to launch in 2014 at Walmart, Publix, Kroger, Supervalue and other grocery stores nationwide. 

The CGI series, which originated in the U.K., is produced by Monumental Productions, Lupus Films and DQ Entertainment. The series buzzed into U.S in October 2012 and currently airs in 150 other countries worldwide.