The Jim Henson Company Partners with ‘VeVe’ for NFTs

‘Labyrinth’ collectibles to debut exclusively through the “VeVe” app.

December 3, 2021

The Jim Henson Company is launching its first-ever NFT digital collectibles in partnership with VeVe, a mobile-first digital collectibles platform. The new series of exclusive digital collectibles are based on the fantasy film “Labyrinth,” currently celebrating its 35th anniversary, and will be released early in 2022.

For the initial drop, fans will be able to purchase 3D digital collectibles inspired by the film exclusively through the “VeVe” app.

“After 35 years, Jim Henson’s ‘Labyrinth’ is still beloved and respected as one of the unique and groundbreaking films of its era,” says Melissa Segal, senior vice president, global consumer products, The Jim Henson Company. “It’s a perfect tribute to have fans of this innovative production celebrate ‘Labyrinth’s’ anniversary with this incredible line of must-have NFT collectibles. Partnering with VeVe for The Jim Henson Company’s first-ever NFT release allows our dedicated and ever-growing fanbase to connect with the film’s cast of characters in an entirely new and engaging product landscape.”

“‘Labyrinth’

is one of the most iconic fantasy films of all-time, so we jumped at the opportunity to partner with The Jim Henson Company on a series of digital collectibles from the film,” says Dan Crothers, chief operating officer and co-founder, VeVe. “Our community of collectors is going to love displaying these in their virtual showrooms for all to see.”

Through the “VeVe” platform, fans can showcase their digital collections in the app’s virtual showrooms as epic 3D dioramas, as well as virtually visit, comment on and like showrooms from other collectors. “VeVe” also offers an augmented reality photo mode that allows collectors to interact with every digital collectible in 3D, as well as share their collectibles through “VeVe’s” in-app social feed or on external social platforms.