For the initial drop, fans will be able to purchase 3D digital collectibles inspired by the film exclusively through the “VeVe” app.
“After 35 years, Jim Henson’s ‘Labyrinth’ is still beloved and respected as one of the unique and groundbreaking films of its era,” says Melissa Segal, senior vice president, global consumer products, The Jim Henson Company. “It’s a perfect tribute to have fans of this innovative production celebrate ‘Labyrinth’s’ anniversary with this incredible line of must-have NFT collectibles. Partnering with VeVe for The Jim Henson Company’s first-ever NFT release allows our dedicated and ever-growing fanbase to connect with the film’s cast of characters in an entirely new and engaging product landscape.”
Through the “VeVe” platform, fans can showcase their digital collections in the app’s virtual showrooms as epic 3D dioramas, as well as virtually visit, comment on and like showrooms from other collectors. “VeVe” also offers an augmented reality photo mode that allows collectors to interact with every digital collectible in 3D, as well as share their collectibles through “VeVe’s” in-app social feed or on external social platforms.
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