JELC to Debut New Girls’ Brand

The illustrated brand, which already has a storybook and a website, features Dolly Doodles and her best friend Tinkaboo as well as a cast of animal characters each with their own skills ranging from sewing, woodwork and decorating to cooking — and even inventing new words.

JELC’s plans for the brand include more storybooks, as well as the addition of stickers, cases and pop-out greetings cards.

“iDoo-B-Doo has been brilliantly designed to appeal across traditional outlets such as books and stationery while supporting and encouraging crafting and creative skills that little girls love and parents remember with fondness from their own childhood,” says Janet Woodward, joint managing director, JELC.