Jazwares has announced that Jeremy Padawer is its new chief brand officer, effective immediately. Padawer is a toy industry veteran with expertise in brand development across multiple toy categories, including collectibles, as well as an experienced executive in e-commerce and animated content.   

Padawer has been instrumental in Jazwares' growth since joining the company in 2019 when Jazwares acquired Wicked Cool Toys. In this newly-created role prioritizing brand and growth strategies, Padawer will be responsible for the company's global brand building, design, marketing, and communications across all business units.  

Additionally, Jazwares also announced key promotions to the company's sales organization. Herb Mitschele was promoted to executive vice president of global sales and planning, Guy Thomas to senior vice president, U.S. sales, and Arthur Ferreira to senior vice president, international sales and marketing. 

"Jeremy is a highly-experienced executive with a proven track record in building and scaling iconic brands," says Judd Zebersky, chief executive officer, Jazwares. "He is beyond passionate about the toy industry and has the ability to understand and impactfully align the business with where consumers are going next. In his new role, Jeremy will further brand relevance and drive product innovation and long-term growth for the portfolio." 

"You never work a day in your life when you do what you love, and with a team of people that you deeply respect," says Padawer. "I'm thrilled to be of service to the global Jazwares team in this capacity. We've had a remarkable run, but we've saved the best for next."