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March 2, 2022
JAKKS Pacific has revealed a partnership with Europe-based toy innovation company, Wow! Stuff, to launch a kids’ movie-making toys brand, MovieMates. The announcement was made by senior vice president of marketing, Craig Drobis.
In a further joint statement, Wow! Stuff and animation studio Aardman revealed their collaboration on the global consumer products initiative. MovieMates, launching first with the franchise “Jurassic World,” is a range of collectible, detailed and articulated action figures mounted on a non-removable “film rig” that comes with a free MovieMates app. Using the figure/s and the stop-motion app, kids and adults can recreate movie scenes or make new ones of their own.
“Kids are massive content creators, just look at YouTube and the rise of the kidfluencers who love sharing their homemade videos,” says Kenny McAndrew, head of licensing, Wow! Stuff. “From unboxing of latest toys to the creation of mini movies using off-the-shelf toys there is a clear opportunity to give them branded assets that they could never normally access. MovieMates also allows kids to show off their movie creations on social media without having to be the star of the show; their art, their movie is the star, and they are the producer and director. Available within the app are official ‘Jurassic World’ backgrounds, special FX sounds and stickers – and more great brands will follow.”
A free-to-download app can be used to create full-action dinosaur movements complete with official “Jurassic World” backgrounds, special FX sounds and stickers. Add in the backgrounds, sounds and visual effects to make the scenes really pop. MovieMates is made for ages 8 and up and will be available this fall, with other licensed brands to be announced.
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