April 6, 2018
Live-action Disney film to be featured on Dole fruit and Jakks Pacific toys.
The Walt Disney Company and Dole Food Company will resume their multi-year healthy living initiative with
Beauty and the Beast
-branded fruits and vegetables, digital integrations and more. The latest promotion will feature Belle, Beast, Lumiere and other characters from the film on Dole bananas, pineapples and salads. The characters will also inspire a raft of healthy recipes, serving suggestions and nutrition tips.
The partnership will also feature a series of consumer promotions, digital integrations and in-store activities to help parents encourage their children and families to make healthier food choices.
“Disney and Dole are working together to give parents high-quality, nutritional food options that make it easier for families to make healthy choices,” says John T. King, vice president, licensing,
The
Beauty and the Beast
healthy living promotion will run through April 16.
Meanwhile, Jakks Pacific has revealed its new line of toys and role play items based on Disney’s new movie
Beauty and the Beast
.
Highlights from the line include the enchanted rose jewelry box, which also includes a collectible gold “feather” ring; the enchanted objects tea set based on Mrs. Potts and Chip; Belle’s ball gown; Bell’s dress up accessory set; a 14-inch ballroom Belle doll; and a baby Belle doll.
The new
Beauty and the Beast
toys and role play products are now available at retailers throughout U.S.
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