In its first move for the brand, ITVS GE has signed Danilo in the stationery and greetings category. Danilo will create a calendar inspired by the show that will hit U.K. retailers at the end of the year.
The company joins home entertainment partners ITV Home Entertainment for a DVD of the first season and Sony Music for the soundtrack release.
ITVS GE is also seeking consumer product partners in apparel and accessories, homewares, gifting, stationery and personal care with a primary focus on the female adult market, followed by gift buyers and men.
“Since its debut, ‘Poldark’ has become one of the most talked about new TV shows in recent times and star Aidan Turner has set pulses racing in the U.K.,” says Trudi Hayward, senior vice president and head of global merchandising, ITVS GE. “It promises
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