Groovy U.K. to create line of branded lighting and other novelties.
ITV Studios Global Entertainment has tapped Groovy U.K. to develop a new line of homewares and gifting items in the U.K. inspired by the iconic disco band Village People.
Groovy U.K.'s new Village People line will include a collection of mugs and novelty lighting under the company's Look-Alite brand.
ITVS GE, which represents the brand in the U.K., is building a retro-based consumer product program featuring the brand, including the new Groovy U.K. products, that will launch at retail in Q2 2016.
"The style guides we have available for the Village People combine original photography with fun, modern styling," says Trudi Hayward, senior vice president, head of global merchandising, ITVS GE. "As we continue to harness the legacyof the disco group, we're delighted to have signed Groovy U.K. to expand the Village People's growing retro consumer products lineup. They've effectively developed a really fun product line that we're sure will be a hit with fans around the world."