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ITV Takes on Saban’s Digimon Fusion

ITV Studios Global Entertainment will be representing “Digimon Fusion” for licensing and promotion in the U.K., following a deal with Saban Brands and MarVista Entertainment to bring the sixth installment of the Digimon franchise to ITV for broadcast in 2014.

ITVS GE is launching Digimon Fusion to the trade at Brand Licensing Europe this week and plans to have product on shelf by spring 2014 as the show begins to air. Bandai serves as global master toy licensee for the brand.

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