ITV Studios Expands Global Brand Licensing Team

ITV Studios has announced the expansion of its brand licensing team to drive growth across its world-class portfolio of brands. Under the leadership of Jurian van der Meer, executive vice president, brand licensing, the team focuses on creating opportunities in merchandise, publishing, events, gaming and brand integrations. 

Joining  the team are Steve Watling, senior vice president, gaming; Kayla Bredewold, vice president, brand licensing, EMEA; Christina Lima, vice president, brand licensing and Leila Ahmed, vice president, brand operations, are new team members, Lex Scott, vice president, gaming; Louise Black, vice president, events and attractions and Laura Cripps, vice president, brand integrations. Together, the team will lead the charge in bringing ITV Studios’ most popular brands to life across new platforms and experiences. 

ITV Studios’ top brands drive a wide range of licensing opportunities. “Love Island,” the global reality TV show, continues to dominate, especially in the U.S., where it became the most watched reality show of the year, making it ideal for merchandise, beauty collaborations and events. “Hell’s Kitchen,” with new seasons signed and available in several countries, remains a fan favorite under Gordon Ramsay, offering licensed kitchenware, culinary experiences and food partnerships. Celebrating its 10th anniversary in 2025, the Emmy Award-winning “Schitt’s Creek” will extend its current range with exclusive merchandise, fan events and limited-edition collaborations. The team also represents “Murdoch Mysteries,” now in its 18th season, seeking to deepen its connection with loyal viewers with historical-themed collectibles and immersive experiences; the police drama, “Line of Duty,” with opportunities for publishing, apparel and interactive fan events and “Brassic,” the British comedy, now available on Netflix U.K. 

This enhanced team is primed to expand the reach of ITV Studios’ top brands, bringing innovative brand partnerships and experiences to audiences worldwide.