ITV Signs 'Thunderbirds' Fashion Deals

For the 50th anniversary of "Classic Thunderbirds," ITV Studios Global Entertainment is bringing the brand to men's fashion with three new partnerships.

April 6, 2018

ITV Signs 'Thunderbirds' Fashion Deals

As part of the 50th anniversary celebration for "Classic Thunderbirds," ITV Studios Global Entertainment is bringing the brand to men's fashion with three new partnerships.

The deals will include men's knitwear from Lou Dalton, handkerchiefs and ties from Turnbull & Asser and outerwear and nightwear from Fashion Lab.

Set to launch at retail this fall, the collaboration with British designer Lou Dalton will see iconic "Classic Thunderbirds" cartoon strips printed on a limited edition men’s knitwear collection.

Royal Warrant shirt maker Turnbull & Asser will create a range of men’s fine silk handkerchiefs and ties featuring "Classic Thunderbirds" scenes and characters that will launch in its stores and other retailers across the U.K. and Japan this year.

Finally, Fashion Lab will target mid- and high-end retailers with a range of "Classic Thunderbirds" men's outerwear and nightwear featuring imagery from the original TV show. The line will launch in the U.K. this fall.

“The inclusion of 'Classic

Thunderbirds' in all of these fashion-forward collections not only reaffirms the lasting appeal of this iconic brand and its characters, but also its commercial ability to expand into a variety of markets, including contemporary men’s fashion," says Trudi Hayward, senior vice president, head of global merchandising, ITVS GE. "It is a real privilege to be teaming up with such prestigious names and to celebrate the 50-year heritage of this much-loved brand with style.”

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