ITV Preps for Matt Hatter CP Launch

ITV Studios Global Entertainment is readying for the U.K. consumer product launch for Platinum Films’ boys’ property “Matt Hatter Chronicles.”

Initial product will launch at retail this fall, with additional new partners planning ranges for 2015.

All major categories are covered with 17 U.K. partners on board and confirmed retail listings in place with all major retailers, a network of independents and leading online sites.

“After almost two years in the planning, we’re very excited that ‘Matt Hatter Chronicles’ is about to unfold at U.K. retail,” says Trudi Hayward, senior vice president, head of global merchandising, ITVS GE. “We’ve taken a very considered approach to building the licensing program, allowing the show time to establish a loyal fan base and ourselves space to form partnerships with the licensees, who have a true understanding of this property. Our ambition is to establish Matt Hatter as a ‘beacon brand’ in the U.K. for years to come, creating strength and depth of product at retail and building on the momentum that the Matt Hatter brand has built on TV over the last two years.”

Global partners preparing for the retail debut this fall include:

New partners slated to come on board for phase two of the retail rollout in the U.K. and Ireland in 2015 include: