ITV Appoints Thunderbirds Master Toy


ITV Studios Global Entertainment has named Vivid as the master toy partner in Europe, Australia and New Zealand for the upcoming series, “Thunderbirds are Go!.”

The new children’s show, co-produced by ITV Studios and Pukeko Pictures in association with Weta Workshop, is set to premiere in 2015, 50 years after the brand’s first television debut.

Vivid will produce a range of Thunderbirds are Go! toys including figurines and vehicles, play sets, die-cast models, role play and dress-up toys, construction toys, board games and puzzles. Products will launch in the U.K. alongside the new series, with rollout internationally following shortly thereafter.   

“Vivid’s position as a leading international toy manufacturer and familiarity with the iconic Thunderbirds brand makes the company the perfect toy partner for the new series,” says Trudi Hayward, senior vice president, global merchandising, ITVS GE. “‘Thunderbirds are Go!’ is set to bring the world’s most famous family of heroes to a new audience, and we look forward to seeing the toys that will help bring the show to life in homes across Europe, Australia and New Zealand.”

The new series, which will combine CGI animation and live-action model sets to re-invent Gerry and Sylvia Anderson's iconic series, is currently in pre-production.