ITV Adds ‘Oddbods’ U.K. Partners

ITV Studios Global Entertainment, the U.K. licensing agent for “Oddbods,” has signed five new licensees for the animated kids’ comedy series. 

April 6, 2018

ITV Adds ‘Oddbods’ U.K. Partners

Animated children’s show grows lineup with books, apparel, plush and more.

ITV Studios Global Entertainment, the U.K. licensing agent for “Oddbods,” has signed five new licensees for the animated kids’ comedy series.

“‘Oddbods’ is showing all the signs of becoming the next breakthrough kids brand with global viewership ratings soaring and consumer demand for merchandise growing at a remarkable rate too,” says Trudi Hayward, senior vice president, head, global merchandise, ITV Studios. “We’re therefore delighted to welcome our first U.K. partners to the consumer products program and to be developing a fantastic range of products that will really bring the show’s unique humor and loveable characters to life.”

“Oddbods” new partners include:

  • Bonnier for activity and sticker books;
    • Cooneen and Misirli for kids and adult nightwear, underwear and socks;
      • [email protected] for playballs and hoppers;
        • Whitehouse Leisure for arcade machine plush; and
          • Moonpig for birthday cards.

            Additionally, U.K. master toy partner Golden Bear launched a range of collectible figures, plush, face changers and vehicles in July.

            “The strategic licensing program that ITV Studios has been working on will see the introduction of a full range of very exciting consumer products over the course of the next few months which are very

            much in line with the show’s DNA,” says Bettina Koeckler, executive vice president, global consumer products and licensing, One Animation. “The ‘Oddbods’ brand has been busily building a large worldwide following of fans which span a wide age range and this has resulted in high TV ratings, coupled with a tremendous appetite for ‘Oddbods’ content online.  All this indicates that the time is right for further commercial expansion, and ITV Studios is the ideal partner for us to work with on making this a success.”

            The new products will begin rolling out in spring 2017 throughout the U.K.

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