Animated children’s show grows lineup with books, apparel, plush and more.
“‘Oddbods’ is showing all the signs of becoming the next breakthrough kids brand with global viewership ratings soaring and consumer demand for merchandise growing at a remarkable rate too,” says Trudi Hayward, senior vice president, head, global merchandise, ITV Studios. “We’re therefore delighted to welcome our first U.K. partners to the consumer products program and to be developing a fantastic range of products that will really bring the show’s unique humor and loveable characters to life.”
“Oddbods” new partners include:
- Bonnier for activity and sticker books;
- Cooneen and Misirli for kids and adult nightwear, underwear and socks;
- [email protected] for playballs and hoppers;
- Whitehouse Leisure for arcade machine plush; and
- Moonpig for birthday cards.
Additionally, U.K. master toy partner Golden Bear launched a range of collectible figures, plush, face changers and vehicles in July.
“The strategic licensing program that ITV Studios has been working on will see the introduction of a full range of very exciting consumer products over the course of the next few months which are very
The new products will begin rolling out in spring 2017 throughout the U.K.
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