Margaritaville Holdings has teamed up with the real estate development firm Soho Properties to open a new Margaritaville Resort in the heart of New York City.
Located in Times Square, the new Margaritaville Resort will aim to bring its relaxed, no worries vibe to the city with “casual-luxe” design elements, a rooftop pool, the St. Somewhere Spa and lounge areas that overlook New York’s skyline.
The Resort will also feature a host of food and beverage venues, created in partnership with International Meal Company, including a Margaritaville Restaurant, LandShark Bar & Grill, 5 o’Clock Somewhere Bar, Floridays Airstream Café and an all-new concept, called Chill Bar. A retail space is also planned for the Resort’s lobby.
"From the beaches of Florida to the Great Smoky Mountains to the corner of Seventh Avenue and 40th Street, Margaritaville brings fun, relaxation and a much-needed escape from the everyday to any set of coordinates," says John Cohlan, chief executive officer, Margaritaville. "The Margaritaville Resort Hotel and the lifestyle experience it offers will be the perfect complement to the exciting, fast-paced energy of Times Square and we can't wait to bring this destination to the travelers and residents of New York City."
The 234-room, 29-story property is slated to open in late 2020.