Among the shopping centers that will feature the brand activation are the Intu Trafford Centre, Intu Lakeside and Intu Metrocentre.
The events will feature workshops and experiences aimed at children of different ages, as well as personal appearances from the film’s leading character, online competitions and social media.
“With over a million visitors to our centers each day, the film will have major market penetration ahead of its launch in cinemas on March 20,” says Roger Binks, customer experience director, Intu.
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