Sponsored By

Intu Malls to Feature DreamWorks' Home

DreamWorks Animation will promote its upcoming new film Home at all 15 Intu shopping centers in the U.K. with a brand immersion campaign.

April 6, 2018

1 Min Read

DreamWorks Animation will promote its upcoming new film Home at all 15 Intu shopping centers in the U.K. with a brand immersion campaign.

Among the shopping centers that will feature the brand activation are the Intu Trafford Centre, Intu Lakeside and Intu Metrocentre.

The events will feature workshops and experiences aimed at children of different ages, as well as personal appearances from the film’s leading character, online competitions and social media.

“With over a million visitors to our centers each day, the film will have major market penetration ahead of its launch in cinemas on March 20,” says Roger Binks, customer experience director, Intu.

Read more about:

DreamWorks AnimationIntu
Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like