October 8, 2021
The name change will help broaden TF1 Licenses’ scope of intervention to develop internationally and be more visible to international partners.
TF1 Licensing also announced several staff changes:
Tatiana Rivière-Cherqui has been appointed deputy manager of the entity and Gwennaëlle Chaigne is now the sales manager. The new entity is organized in four poles:
A commercial division headed by Gwenaëlle Chaigne;
A marketing and communication division headed by Céline Georges;
An artwork division led by Sabrina Krinsky; and
An ADV division managed by Célia Abdedaim.
TF1 Licensing has adopted a cross-cutting position within the TF1 Group, which allows it to rely on the strike force and the many fields of expertise of the group: TF1 Pub in OPS media, TF1 Factory in the production of B2B content and events, TF1 Production and Newen in B2C production, with a view to providing partners with ever more premium and impactful brand experiences.
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