The studio, in partnership with IMAX, has created an Oculus Rift DK2 traveling exhibit that gives fans a virtual first look at the new film through an immersive experience at select AMC Theatre locations featuring IMAX screens.
The tour will kick off in New York, with stops in Houston and Los Angeles, before landing at the Air and Space Museum's Udvar-Hazy Center. Fans will be able to "travel" in the film's Endurance spacecraft in zero gravity with a custom Oculus Rift DK2.
Guests of participating AMC Theatres can experience the exhibit free of charge on a first come-first served basis. "
Additionally, Google is planning a number of multi-platform activations across Google for Education, Google+, Google Play and YouTube to help moviegoers connect to the film through immersive experiences, exclusive content and information on how to see the film.
The companies are also collaborating on a time capsule project that will compile user-generated content into a short film that will showcase and capture the magic of the current human experience on Earth. This project, curated by Google Play and
director Christopher Nolan, will be available early next year.
The cast of the film will also participate in a live Google+ Hangout on Air, to talk directly with fans about the release of the film.
Finally, in mid-October, Google for Education will deliver its first-ever, movie-themed lesson plans for students at thousands of schools across the country about the math and science that served as the inspiration for the film.
"Having the power of Google behind our efforts to inform the audience and enhance their experience of
is an exciting new development in the relationship between filmmakers and audiences," says Emma Thomas, producer,
. "Google has provided the ultimate hub for the theatrical experience, and now, for the first time ever, there is a mechanism for audiences to give direct feedback to the studio about the quality of the technical presentation."
will open in select locations on Nov. 5 and in theaters everywhere on Nov. 7.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.