“Lightyear” is the definitive origin story of Buzz Light-year, one of Pixar’s most beloved characters,” says J.D. Edwards, senior vice president, third party commercialization, Disney Consumer Products, Games and Publishing. “The film reveals how the young test pilot became the Space Ranger we all know him to be today, and the story has all the excitement, heart and humor viewers hope for.” “In ‘Lightyear,’” we meet the real Space Ranger and journey to infinity and beyond with him alongside a group of ambitious recruits,” says Edwards. “From a brand licensing perspective, the film is incredibly toyetic, making it an exciting new property for product development. It’s an action-packed sci-fi adventure that takes place in space, complete with vehicles and high-tech gadgets. The story has created so much leverage for us to develop engaging new product offerings for consumers.”
“Storytelling, relentless creativity, authenticity and innovation are at the core of our product development strategy,” says Edwards. “We don’t force-fit products that don’t feel right, and take pride in working with brands that make sense for a particular film, character or story. “Light-year” is truly one of our most exciting properties, as it will deliver fans with an opportunity to celebrate a beloved character, but with a new story and cast of characters that will come to life through the film as well as through exciting toys, play experiences and more.”
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