Insulet, maker of tubeless insulin pump technology with its Omnipod brand of products, is celebrating representation and inclusion for the diabetes community through an activation in the Nintendo video game Animal Crossing: New Horizons. Players can download design codes to access custom outfits that let them wear an insulin pump or carry an accessory bag for diabetes supplies. They can also visit Omnipod Bay, a family-friendly, diabetes-themed island full of adventures, surprises and experiences that includes booths promoting awareness for advocacy organizations like JDRF, Beyond Type 1, Children with Diabetes and Kyler Cares Foundation. 

“Representation of people with diabetes is important to us, so we looked for an opportunity to make diabetes part of everyday culture,” says Lei Mercado, chief marketing officer, Insulet Corporation. “We worked closely with the diabetes community, leading advocacy groups, and gamers to see how we could educate others. Our hope is that the Animal Crossing integration will help people with diabetes feel more included, connected, and seen in a fun and engaging way.” 

“My brother and I both live with type 1 diabetes, and we grew up playing video games. If we’d seen this type of diabetes representation in a game as kids, it would have meant so much,” says Aaron Kowalski, Ph.D., chief executive officer, JDRF International. “JDRF is proud to partner with Insulet for this unique experience, and we are excited for the community to explore Omnipod Bay.” 

Players can learn more about the integration and download the look book with the design codes and directions to the island at Omnipod.com/OmnipodBay.