Immortals, Progressive Insurance Enter League of Legends Naming Rights Deal

Immortals secures entitlement sponsorship with the Ohio-based Insurance company after relocating to the Great Lakes Region.

License Global

January 13, 2022

Immortals

Immortals, a Great Lakes-based gaming and esports organization, and Progressive Insurance, the third-largest auto insurer in the country, have announced an exclusive, multi-year entitlement agreement. Immortals League of Legends teams will compete in League Championship Series (LCS) gaming as Immortals Progressive. 

This is the esports organization's first LCS naming rights sponsorship; Progressive will also serve as the official insurance sponsor of Immortals.

As part of the announcement, Immortals Progressive revealed its "Northern Lights"-themed jerseys and branding that pay homage to the northern lights and Great Lakes Region, home for both Progressive Insurance and Immortals.

"Our new branding previews how we intend to integrate visual representations of the Great Lakes Region throughout our merchandise, content and other collateral," says Brad Peters, director, brand, Immortals. "This jersey design demonstrates how we are breaking the traditional mold of what fans expect to see from

esports teams visually." The new jersey design is available for purchase now at Store.immortals.gg.

In addition, Immortals Progressive will bring several interactive initiatives to the gaming community in 2022, including community tournaments, Progressive gaming, giveaways and Minecraft activations.

"We look forward to continuing our relationship with Immortals as the team's LCS entitlement sponsor," says Jay VanAntwerp, media business leader, Progressive. "We're excited to work with Immortals throughout the upcoming season to bring fans and members of the gaming community fun and engaging content from the players as well as activations and unique opportunities to interact with the team."

The LCS Lock-In tournament began Jan. 13. Viewers can tune in to watch Immortals Progressive compete in their first match on Jan. 15 on LCS Twitch and YouTube.